Nov 20 - Jan 21 > Pages > Syllabus

Certificate Course Requirements and Grading

Completion of the online learning curriculum (50% of final grade)

Completion of weekly online curriculum, including completion of practice, quizzes and other associated activities.

Strategic Digital Marketing Playbook (25% of final grade)

10 weekly assignments tied directly to the module curriculum reviewed for understanding of concepts and completion.

Assessments (25% of final grade)

Each module ends with an assessment of learning to measure understanding of course concepts and strategies (you must get a score of 70% or better to pass).

Industry Certifications and Qualifications

To prove competency in key marketing technology, students will be required to pass several industry certifications and qualifications, specifically Google Ads Certification, Google Analytics Individual Qualification, and HubSpot Email Marketing Certification. (all 3 required for passing grade)

• Earn a Google Ads Search Certification by passing the Google Ads Fundamentals and Search exams. Learner submits the certificate as proof before the end of the program.

• Earn a Google Analytics Individual Qualification by passing the GAIQ exam. Students submit the GAIQ Qualification as proof before the end of the program.

• Earn a HubSpot Email Marketing Certification by passing the HubSpot Email Marketing Exam. Students submit the certificate as proof before the end of the program.

A Note on Plagiarism

Plagiarism will not be tolerated. Ignorance or neglect on a student's part is not an excuse to plagiarize. Any student caught plagiarizing will receive a failing grade and may be involuntarily withdrawn from the GreenFig program.

Ways to avoid plagiarism:

Paraphrase: If you find information that articulates your point exactly or are facts that support your point, make sure that you take the time to put it in your own words. “Borrowing” more than 3 words in a row from another form of text without quoting or citing the source IS plagiarism. This includes books, articles, journals, websites and any other written source.

Cite: One of the simplest ways to avoid plagiarizing is to cite. Citing entails adding the author(s), the date of the publication, and the source of the “borrowed” text.

Quote: When quoting a source, use the quoted words exactly the way they appear. Be sure to use quotation marks and cite the author’s last name, source, and page or paragraph number. Copying larger blocks of text, more than 30 or 40 words does not constitute an effective use of “Quoting”.

Cite Your Own Material: In the cases that you use your own words or material that you previously created or created for another purpose be sure to treat the same as you would from another author or creator. Using your own previously created material without citing can be considered self-plagiarism, and it is not acceptable.

Reference: The most effective way to avoid plagiarism is to reference the page or pages of work that you cited. Referenced material includes citing the author(s), date of publication, title and the source of publication.

Be Smart: Avoiding plagiarism requires that you use common sense. Do NOT copy and paste material, recycle work from others or yourself (even a piece of that work), and most importantly NEVER purchase or obtain a piece of work and submit it as your own.

Communication, Technical Requirements, and Support

Students can reach the instructional team via the GreenFig LMS or by emailing digitalmarketingsupport@greenfig.com.

If you need technical support at any point during the program, email support@greenfig.com.

Learners will regularly discuss topics with other individuals and the instructional team via the GreenFig LMS and during live online (optional, but highly recommended) sessions. If participating in live sessions, learners are expected to have a working camera and computer microphone to fully participate in the discussion and group work.

During the program learners will need the following:

A computer to access the LMS and live/online sessions:

• An audio headset with microphone

• A webcam (built-in or USB plug-in)

• Internet connection: broadband wired or wireless (3G or 4G/LTE)