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Grades
Modules
Support
Name
Due
Status
Score
Out Of
Comments
ONLINE PRE-Work: Welcome to Digital Marketing
Online Coursework and Assessments
Nov 3, 2020 by 12am
0
0
ONLINE COURSEWORK: Introduction to Digital Marketing Science
Online Coursework and Assessments
Nov 10, 2020 by 12am
10
10
PLAYBOOK ASSIGNMENT: Create a customer persona for GoDaddy
Playbook Assignments and Certification
Nov 14, 2020 by 12am
4
4
Christopher, that makes sense!
And as such, you've included a lot of important information here about what Topher would be looking for from GoDaddy to make him confident in ultimately making a purchase.
What I'd like to see more of here – especially since you're the subject! – is that interest, behavior, and psychographic data that gives a true picture of who Topher is.
The more we can get a 360-degree view of who our audience is, the better we can connect with them beyond just what we sell. As an example, Topher wants to make a lot of money to fuel lots of traveling.
What does that suggest about his personality and decision-making that becomes an opportunity or barrier? Beyond that, what are his desired outcomes in life that will play into why he's doing what he's doing for business?
ONLINE COURSEWORK: Google Analytics for Marketers
Online Coursework and Assessments
Nov 17, 2020 by 12am
10
10
PLAYBOOK ASSIGNMENT: Analyze a GoDaddy Conversion Funnel
Playbook Assignments and Certification
Nov 21, 2020 by 12am
4
4
Good observations, Christopher. Is there anything you'd do differently to change the experience you observed?
ONLINE COURSEWORK: Search Engine Marketing with Google Ads
Online Coursework and Assessments
Nov 24, 2020 by 12am
10
10
PLAYBOOK ASSIGNMENT: Optimize a GoDaddy Google Ads campaign
Playbook Assignments and Certification
Nov 28, 2020 by 12am
4
4
Good work, Christopher. Are there any campaigns you'd consider pausing?
ONLINE COURSEWORK: Search Engine Optimization Fundamentals
Online Coursework and Assessments
Dec 1, 2020 by 12am
10
10
PLAYBOOK ASSIGNMENT: Audit a company’s SEO
Playbook Assignments and Certification
Dec 5, 2020 by 12am
4
4
Your mobile-friendliness and pagespeed audits are correct. Your additional comments are insightful.
Your pages indexed inputs are also correct. Good job on your SERP Rank, Backlinks and Search Traffic analyses.
Thank you for sharing what you learned from the module! Your reflection demonstrates an understanding of the content.
PLAYBOOK ASSIGNMENT: Design an effective social media ad campaign
Online Coursework and Assessments
Dec 12, 2020 by 12am
LATE
4
4
No problem Christopher, you will still get full credit for submitting it before our January 29 deadline.
Your thinking is great overall, one area to revisit is the campaign objective.
If your ask is to acquire new customers, and you're retargeting people based on behavior, what might that tell you about how close they are to buying?
ONLINE COURSEWORK: Introduction to Digital Marketing Certifications
Online Coursework and Assessments
Dec 15, 2020 by 12am
10
10
PLAYBOOK ASSIGNMENT: Develop a work plan for earning 3 certifications
Playbook Assignments and Certification
Dec 19, 2020 by 12am
4
4
Your study ideas leverage evidence-based learning strategies. Your study questions are solid. Your schedule seems reasonable.
You are on your way to getting certified. Stay focused on the goal and you will achieve it!
Dec 22, 2020 by 12am
10
10
PLAYBOOK ASSIGNMENT: Use data to optimize an email marketing campaign
Playbook Assignments and Certification
Dec 26, 2020 by 12am
4
4
Thank you for sharing your observations of the emails.
Your data analysis for all 3 emails is correct. Your interpretations and test ideas are all correct.
Your additional comments are excellent. You can always consider alternative options to test based on the data. Great work!
PLAYBOOK ASSIGNMENT: Define brand content pillars for your content marketing strategy
Playbook Assignments and Certification
Jan 9 by 12am
4
4
Hi Christopher, thank you for submitting this assignment! Here is some feedback.
All of the problems listed are relevant for this persona. All of the customer questions listed are relevant for this persona.
They are specific and well written. All of the content pillars and titles align with the problems or questions this persona has.
All of the content types and channels align with this persona.They have variety and creativity.
The success metrics make sense given your suggested channels and content type. Overall, good work!
Jan 12 by 12am
10
10
Jan 16 by 12am
0
0
Congratulations!
CERTIFICATION: Google Analytics Individual Qualification
Playbook Assignments and Certification
Jan 16 by 12am
0
0
CERTIFICATION: HubSpot Email Marketing
Playbook Assignments and Certification
Jan 16 by 12am
0
0
Congrats on completing all of the certifications!
PLAYBOOK ASSIGNMENT: Create a strategic plan for a real-world brand
Playbook Assignments and Certification
Jan 16 by 12am
4 (Excellent)
4
Thank you for turning in the assignment. Here is some feedback.
The campaign type you selected is correct. The selection rationale is well-thought out and logical. The situational analysis includes analysis of internal and external factors that could impact the business.
The campaign strategy is focused and well-aligned with the plan type. The marketing channels in your plan make sense, given the strategy. The target audience is clear.
The key messages are well-suited to the audience and channels. The budget is reasonable, and the KPI is appropriate for measuring performance. Good work!
PLAYBOOK ASSIGNMENT: Final playbook and plan submission
Playbook Assignments and Certification
Jan 16 by 12am
100
100
Online Coursework and Assessments
100
100/100
Playbook Assignments and Certification
100
136/136
Total
100%