Grades:

Christopher, that makes sense!

And as such, you've included a lot of important information here about what Topher would be looking for from GoDaddy to make him confident in ultimately making a purchase.

What I'd like to see more of here – especially since you're the subject! – is that interest, behavior, and psychographic data that gives a true picture of who Topher is.

The more we can get a 360-degree view of who our audience is, the better we can connect with them beyond just what we sell. As an example, Topher wants to make a lot of money to fuel lots of traveling.

What does that suggest about his personality and decision-making that becomes an opportunity or barrier? Beyond that, what are his desired outcomes in life that will play into why he's doing what he's doing for business?

Good observations, Christopher. Is there anything you'd do differently to change the experience you observed?

Good work, Christopher. Are there any campaigns you'd consider pausing?

Your mobile-friendliness and pagespeed audits are correct. Your additional comments are insightful.

Your pages indexed inputs are also correct. Good job on your SERP Rank, Backlinks and Search Traffic analyses.

Thank you for sharing what you learned from the module! Your reflection demonstrates an understanding of the content.

No problem Christopher, you will still get full credit for submitting it before our January 29 deadline.

Your thinking is great overall, one area to revisit is the campaign objective.

If your ask is to acquire new customers, and you're retargeting people based on behavior, what might that tell you about how close they are to buying?

Your study ideas leverage evidence-based learning strategies. Your study questions are solid. Your schedule seems reasonable.

You are on your way to getting certified. Stay focused on the goal and you will achieve it!

Thank you for sharing your observations of the emails.

Your data analysis for all 3 emails is correct. Your interpretations and test ideas are all correct.

Your additional comments are excellent. You can always consider alternative options to test based on the data. Great work!

Hi Christopher, thank you for submitting this assignment! Here is some feedback.

All of the problems listed are relevant for this persona. All of the customer questions listed are relevant for this persona.

They are specific and well written. All of the content pillars and titles align with the problems or questions this persona has.

All of the content types and channels align with this persona.They have variety and creativity.

The success metrics make sense given your suggested channels and content type. Overall, good work!

Congratulations!

Congrats on completing all of the certifications!

Thank you for turning in the assignment. Here is some feedback.

The campaign type you selected is correct. The selection rationale is well-thought out and logical. The situational analysis includes analysis of internal and external factors that could impact the business.

The campaign strategy is focused and well-aligned with the plan type. The marketing channels in your plan make sense, given the strategy. The target audience is clear.

The key messages are well-suited to the audience and channels. The budget is reasonable, and the KPI is appropriate for measuring performance. Good work!