KSU - Digital Marketing Science

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Nov 20 - Jan 21 > Pages > Week 5: Social Media Marketing

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Week 5: Social Media Marketing

In this module, we will explore the major social media channels, build an understanding of organic versus paid tactics, and create a framework for aligning these tactics to your broader marketing strategy.

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Included in Social Media Marketing:

Identify the major social media platforms used in digital marketing and articulate the similarities and differences
Understand the difference between organic and paid tactics
Evaluate social media platform effectiveness based on marketing objectives
Plan, track and analyze a Facebook advertising campaign

Digital Marketing Playbook:

This week you'll design a social media marketing campaign.

My Playbook »

Review the recorded live online session

In case you missed it or need a quick refresher, here's the recording from this week's live online session.

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