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In this module, we will explore the major social media channels, build an understanding of organic versus paid tactics, and create a framework for aligning these tactics to your broader marketing strategy.
Identify the major social media platforms used in digital marketing and articulate the similarities and differences
Understand the difference between organic and paid tactics
Evaluate social media platform effectiveness based on marketing objectives
Plan, track and analyze a Facebook advertising campaign
In case you missed it or need a quick refresher, here's the recording from this week's live online session.