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Week 3: Search Engine Marketing with Google Ads
Week 3: Search Engine Marketing with Google Ads
In this module, you’ll learn key Search Engine Marketing concepts and strategies, including how to build and optimize your campaigns.
Included in Search Engine Marketing with Google Ads:
Included in Search Engine Marketing with Google Ads:
Learn the basics of Search Engine Marketing
Build an effective keyword strategy
Understand how to identify and write good ad copy and landing pages
Analyze keyword data and provide recommendations for campaign optimization
Digital Marketing Playbook:
Digital Marketing Playbook:
This week you'll evaluate a paid search campaign and generate data-driven recommendations.
Review the recorded live online session
Review the recorded live online session
In case you missed it or need a quick refresher, here's the recording from this week's live online session.
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