Included in Google Analytics for Marketers:

• Identify goals and conversions for various types of websites

• Select key performance indicators

• Provide optimization recommendations

Digital Marketing Playbook:

This week you'll select KPIs for a business and use data to optimize for conversion.

• My Playbook »

Review the recorded live online session

In case you missed it or need a quick refresher, here's the recording from this week's live online session.