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Week 1: Introduction to Digital Marketing
Week 1: Introduction to Digital Marketing
In this module, we’ll build a solid digital marketing foundation that you’ll build on throughout the rest of the course.
Included in Introduction to Digital Marketing:
Included in Introduction to Digital Marketing:
Understand the role of marketing within a business
Set SMART objectives
Build customer personas aligned to the consumer journey
Define basic marketing strategy KPIs
Align channels to marketing outcomes
Digital Marketing Playbook:
Digital Marketing Playbook:
This week you'll create a customer persona and develop a channel strategy for GoDaddy.
Review the recorded live online session
Review the recorded live online session
In case you missed it or need a quick refresher, here's the recording from this week's live online session.
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